Great work on getting this organisation up and running. I am an avid gardener and I have tried a few products (the sustainable and not so sustainable) and worm pee is tops!
I love the promo videos. Especially the one about the worm saving the world.
I understand that you are just starting out so thought I would give a suggestion or two on what might work on the business front. 1) A big thing with sustainability and organic produce is traceability. Consumers want to feel a bit more personal with the product that they are buying. They are not buying a can of coke made by the million by a faceless organisation. A few companies have established this personal touch by showing the buyers the history of their product, where it came from, how it was made, who were the people involved. Show people that you are local . . . 'buy local' is the new 'organic' Check out this example from icebreaker:
2) Another thing about being sustainable is being sustainable as a business. How much of your revenue goes back into the business to make it grow? Its no good being sustainable from an ecological perspective if you are not economically sustainable. Let the consumer know that you are committed to maintaining the worm farm. Let the consumer know that their money is going back into something good. Warm fuzzies all around!
3) Set yourself up as a premium product. The biggest costs are probably the labour to fill the bottles, label them and get them to the buyer. Make a single bottle more expensive but keep giving good price incentives to buy in bulk.
4) Tell people how they can get hold of the product. When is it coming etc etc.
WOW! This looks fabulous-I can't wait until the product is launched!!
ReplyDeleteDear Worm Enthusists,
ReplyDeleteGreat work on getting this organisation up and running. I am an avid gardener and I have tried a few products (the sustainable and not so sustainable) and worm pee is tops!
I love the promo videos. Especially the one about the worm saving the world.
I understand that you are just starting out so thought I would give a suggestion or two on what might work on the business front.
1) A big thing with sustainability and organic produce is traceability. Consumers want to feel a bit more personal with the product that they are buying. They are not buying a can of coke made by the million by a faceless organisation. A few companies have established this personal touch by showing the buyers the history of their product, where it came from, how it was made, who were the people involved. Show people that you are local . . . 'buy local' is the new 'organic' Check out this example from icebreaker:
http://us.icebreaker.com/Why-Icebreaker-Merino/where-is-icebreaker-merino-from,en,pg.html
2) Another thing about being sustainable is being sustainable as a business. How much of your revenue goes back into the business to make it grow? Its no good being sustainable from an ecological perspective if you are not economically sustainable. Let the consumer know that you are committed to maintaining the worm farm. Let the consumer know that their money is going back into something good. Warm fuzzies all around!
3) Set yourself up as a premium product. The biggest costs are probably the labour to fill the bottles, label them and get them to the buyer. Make a single bottle more expensive but keep giving good price incentives to buy in bulk.
4) Tell people how they can get hold of the product. When is it coming etc etc.
Good luck guys and good going!
AC